Cardboard
Turning fragmented footage into meaningful stories, frame by frame.
Cardboard is an AI powered video editing platform that transforms raw footage into polished, story driven content by identifying key moments and structuring edits automatically. The identity moves away from typical AI product visuals, aiming instead for something creative, dynamic, and rooted in the art of filmmaking.
01 — Research and Discovery
Explored what it means to turn raw, fragmented footage into a structured story.
02 — Sketching and Concept Exploration
Took inspiration from the traditional celluloid film reel as the starting point for the mark.
03 — Moodboard Development
Defined a tone that felt cinematic and dynamic rather than technical.
04 — 3D Assisted Logo Design
Used 3D tools to give the reinterpreted film reel the correct perspective and sense of rotation.
05 — Art Direction and Visual Communication
Extended the concept of movement across the full visual identity and communication system.
