Chestnut
Making one of life’s biggest financial decisions feel like coming home.
Chestnut is an AI powered mortgage company that combines technology, automation, and human support to help borrowers navigate home lending faster, with lower costs and more confidence. The identity takes inspiration from the shape of a chestnut, a warm and recognizable form representing growth and home, paired with a clean modern system that balances finance and human connection.
01 — Research and Discovery
Studied the pain points of a mortgage industry known for complexity and outdated experiences.
02 — Sketching and Concept Exploration
Explored natural forms and landed on the chestnut shape as a symbol of warmth and home.
03 — Moodboard Development
Balanced financial credibility with approachable, human warmth.
04 — Logo and Identity Design
Refined the chestnut mark into a clean, modern, recognizable symbol.
05 — Brand System and Applications
Built a visual system that bridges finance and innovation across every touchpoint.
