Rudus
Precision through technology, built for an industry that cannot afford to guess.
Rudus is an AI powered takeoff and estimation platform built for concrete and rebar subcontractors, automating one of the most time consuming stages of the bidding process. The identity positions Rudus as a specialized technology company in a field where trust, precision, and reliability come first, moving away from the generic look of most AI and construction software.
01 — Research and Discovery
Studied the construction and AI estimation landscape to find a visual direction that avoided generic AI and construction tropes.
02 — Sketching and Symbol Exploration
Explored the intersection of two structural elements meeting at different angles, drawing from rebar grids and architectural frameworks.
03 — Moodboard and Visual Language
Combined the reliability of the construction industry with the efficiency of AI driven workflows.
04 — Logo Design
Refined the mark into a symbol that communicates movement, direction, and technical precision.
05 — Brand Book and Graphic System
Documented the identity into a scalable brand book, defining typography, color, and graphic elements for consistent use.
Early icon sketches
